The Indus packaging has been designed to
compliment the dynamic aesthetic of the XM3 cycle computer. The
key objectives for the packaging were to maximise the shelf
presence of the XM3, whilst also promoting Indus’ commitment to
environmental sustainability. All components used in the packaging
are recyclable and the use of plastic has been kept to a minimum.
Cycling accessories must look great and with most purchasing
decisions made in store, the look and feel of the packaging plays
a very important role.